How we work

Free to start. Paid only when you ask for more.

We set up your own copy of the app at no cost, for now. You pay only if you want new features built or want us to run your marketing, and we quote that before any work starts.

Illustration: a human fingertip and a robotic fingertip about to touch, joined by a thin arc of lime light

Three ways to work with us

Start with the app. Add the rest if you need it.

Most businesses only need the first one. The other two are there when you want them.

Free setup

Your own copy of the app closest to how you work.

  • Your branding
  • Data import
  • Team logins

New features

Something only your business needs, built into your copy.

  • Scoped with you
  • Quoted up front

Marketing

More of the right enquiries coming in.

  • SEO
  • Google Ads
  • Paid social
  • Websites
  • Tracking

How setup works

From first call to your team using it.

  1. Talk

    Tell us how the business runs and what you use now.

  2. Match

    We pick the closest app and tell you what would change.

  3. Set up

    Your branding, your data and your team’s logins, at no cost.

  4. Go live

    Your team starts using it on its own copy.

  5. Add more

    New features or marketing, only when you ask.

What it costs

Free for now. Extras quoted before we start.

The app

Free

Your own copy, set up with your branding, your data brought across and your team’s logins.

New features

Quoted

Scoped with you and priced per feature before any work starts.

Marketing

Quoted

SEO, ads, websites and tracking, priced on the scope you agree to.

Fees from other companies, like card and direct debit fees on your own Stripe account, stay with you.

Final scope and pricing are agreed before work begins. No surprise add-ons.

What you own

Your business. Your accounts. Your data.

Your copy
Each business gets its own copy of the app, with its own data.
Accounts
Payment and ad accounts stay in your name wherever practical.
Data
Your customer data stays accessible to you.
Website
If we build your website, you own it and its content.

What we won’t do

We’ll tell you when something isn’t worth doing.

Not every business needs a new app, SEO or paid ads. If an off-the-shelf tool will do the job, we’ll say so.

  • No unnecessary retainers.
  • No services for the sake of filling a package.
  • No vanity reporting.
  • No hiding poor performance behind jargon.

FAQ

Common questions.

What’s free?

For now, your own copy of the app, set up with your branding, your data brought across and your team’s logins.

What do new features cost?

It depends on the feature. We scope it with you and quote it before any work starts.

Do we have to buy marketing to use the app?

No. Marketing is a separate, optional service.

Who owns the accounts and data?

You do. Payment and ad accounts stay in your name wherever practical, and you always have access to your data. If we build your website, you own it and its content.

Can you work with what we already use?

We start by looking at what you have and keep what works. When you switch to one of our apps, we bring your data across.

Do you work with Australian and US businesses?

Yes. We have an Australian team working with businesses across Australia, and a US team working with businesses across the United States.

Talk to us

Tell us how your business runs.

We’ll tell you which app is closest, what we’d set up and what, if anything, would cost money.

We need your name and an email or a phone number. The rest helps us prepare.

We only use these details to reply to you.

Prefer email? hello@deftara.com.au